Market
The gaming market has been experiencing exponential growth, further fueled by the Covid-19 pandemic. Since the crisis began, thousands of people have embraced digital gaming, resulting in impressive numbers for the sector, which has attracted extremely high investments due to the numerous opportunities it offers.
Globally, the gaming market generates billions of dollars annually. In 2022 alone, the gaming industry achieved an astonishing revenue of US$196.8 billion. According to projections by consulting firm PwC, the sector is expected to reach a global revenue of US$321 billion by 2026.
In Brazil, it is estimated that 74.5% of the population engages in electronic gaming, making our gaming market generate R$12 billion annually, solidifying the country as the revenue leader in Latin America and the 13th in the global ranking. Our prominence as one of the main players in game development has attracted a significant volume of resources. In this decade, over US$20 billion have been invested in game startups.
In addition to the traditional gaming market, blockchain technology has been playing an increasingly relevant role in the industry. Blockchain-based games, also known as web3 games, are gaining popularity and driving innovation and progress. In the first quarter of 2023, blockchain-based gaming activity had an average of 791,474 unique active wallets connected daily. According to studies by the Blockchain Game Alliance (BGA), in just the first quarter of 2023, over US$700 million were invested in blockchain game and metaverse projects, representing a 12.95% increase compared to the previous quarter.
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